A living room with a fireplace and a flat-screen TV mounted on the wall.

Advance Preparation of Home Sale Is Critical for Highest Return

  • Allison Cassieri
  • 12/28/19
Thinking of selling your home in 2020? Prepare it now. As a Real Estate Broker, I work with both buyers and sellers; so not only do I list homes, I view homes with buyers on a daily basis.
Buyers start their home search online to determine which homes they want to view in person based on the photos and descriptions they see. If the photos are not professional and they look blurry and dark; typically buyers rule them out and won't bother viewing the home at all, this is such a disservice to you as a seller. Your home may be the perfect place for someone but a potential buyer has already rejected it before ever stepping through the front door.
The best opportunity for the highest return on investment is decluttering and staging weeks in advance before putting your home on the open market. If you have several brightly painted rooms, paint them neutral. If your carpeting is worn, stained, and torn, replace it with a neutral color. Clear away all clutter, collectibles, and piles which help show the most square footage you have. Buyers need to visualize their items in their homes, and often times too much stuff makes it difficult to envision.
I can't count on my hand how many times I've been in homes shaking my head knowing the homeowners will not be receiving top dollar for their home. Buyers will use a poorly marketed home to their advantage by offering a lower price, especially the longer it sits on the market.
Don't allow yourself to be in the weakest negotiating position; ask Allison how to prepare your home for the largest return.

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